It's Here...

After reviewing some of the articles, I've come to think that we are already well into our mobile social agenda. Since the publishing of most of the articles; the phones that have recently been introduced into the market in 2H 2009 have all been outfitted with the latest technologies and applications meant to allow for faster communications with other people. Coupled with expiring contracts, both new and old customers are upgrading to these phones and using the applications that allow them to, map directions to a restaurant, find a business number, make purchases, take a picture and post it directly to Facebook. The list goes on so far for what can be done on a phone (thank you Apple, and home-brewers) that now parodies of what a phone can do are believable:

I think that a good example of the climb in mobile social networking, and all the communication that happens through phones is well illustrated with AT&T. After the huge surge in iPhone sales and subscribers, AT&T started to notice that their 3G network began to cripple and many calls were being dropped. This is due in part to all the data transmission happening with the iPhone users. The majority of iPhone owners are using their devices constantly to interact with the internet, Facebook, MMS, and app downloads. Now if users weren't doing this frequently AT&T wouldn't have much problem keeping available bandwidth open to everyone, but that is not the case. At any moment here in DC, you can have a group of tens of thousands of people sending an MMS to someone else, or another group of thousands interacting on Facebook, and another group downloading an app or playing an online game on their phone. When this happens all the bandwidth available from the towers drop and calls cannot be made or may be dropped. For AT&T this is a problem which they need to correct, but for mobile social media it's a sign that people want to interact as much as possible, whenever possible.